Everything is done online nowadays – whether it’s paying your bills, connecting with your friends, or finding a handyman to fix your bathroom sink. The Internet has become an invaluable tool in our lives, and it has become critically important to maintain a proper digital presence in order to remain competitive in the modern market.
91% of customers have visited a store because of an online experience
You don’t have to be a retail giant like Amazon to draw customers in to your store from your online presence. Maintaining a steady brand identity and an easy-to-use website can be all that customers need to step foot through the door of your brick-and-mortar location.
23% of small business websites get updated less than once a year
It’s not Christmas-time or the 4th of July year-round… And your website shouldn’t be stuck and without seasonality either. Keeping your site updated is critical to letting your customers know that you are active, aware, and constantly evolving. In today’s modern society, we must keep moving forward.
30% of small businesses with a web presence generate more than 25% of their revenue online
This may not necessarily hold true for a small business that does not have an ecommerce presence on their website, but is still an important factoid to note. Online shopping is becoming more and more common, especially with the convenience offered by big box retailers like Amazon. If you can offer a few products for sale online – do it. You may be surprised by the trend your revenue takes.
37% use the Internet to find a store at least once per month
Mobile is critical for customer engagement, and can be an incredibly important tool in helping potential customers locate your business. Having a website helps search engines verify your business’s physical presence and can serve as a primary and secondary way for customers to find your brick-and-mortar storefront.
If you’re new to website building or overwhelmed and unsure where to start – we can help! We’re pros and have dozens of websites under our belts. Give us a call!